— Legal

Privacy Policy

This privacy notice explains how UPS Continuity Ltd collects, uses and protects your personal data when you visit our website or enquire about our products and services.

Last updated: 27 August 2026

01Important information and who we are

UPS Continuity Ltd ("UPS Continuity", "we", "us" or "our") is the controller responsible for your personal data. We are a specialist division of UPS Systems PLC, supplying and supporting Riello UPS power protection systems across the United Kingdom.

This privacy notice aims to give you information about how we collect and process your personal data through your use of this website, including any data you provide when you request a quotation, use the UPS Finder, or contact our engineering team.

This website is not intended for children and we do not knowingly collect data relating to children.

Contact details

Full name of legal entity: UPS Continuity Ltd (a division of UPS Systems PLC).

Email: power@upscontinuity.co.uk

Telephone: 0800 123 4567

Postal address: United Kingdom.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

Changes to this privacy notice

We may update this privacy notice from time to time. Please keep us informed if your personal data changes during your relationship with us so that our records remain accurate and current.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

02The data we collect about you

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer the following kinds of personal data:

  • Identity Data — title, first name, last name, job title.
  • Contact Data — billing address, delivery address, email address and telephone numbers.
  • Transaction Data — details about payments to and from you and other details of products and services you have purchased or enquired about.
  • Technical Data — internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform.
  • Profile Data — your enquiries, quotations, preferences, feedback and survey responses.
  • Usage Data — information about how you use our website, products and services.
  • Marketing and Communications Data — your preferences in receiving marketing from us and your communication preferences.

If you fail to provide personal data

Where we need to collect personal data by law or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case.

03How your personal data is collected

We use different methods to collect data from and about you:

  • Direct interactions — you may give us Identity and Contact Data by filling in forms, requesting a callback, using the UPS Finder, or corresponding with us by post, phone or email.
  • Automated technologies or interactions — as you interact with our website, we may automatically collect Technical Data about your equipment and browsing actions using cookies, server logs and similar technologies. See our Cookie Policy for further detail.
  • Third parties or publicly available sources — we may receive Technical Data from analytics providers such as Google, and Contact and Transaction Data from payment service providers where applicable.

04How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where we need to perform a contract we are about to enter into or have entered into with you, where it is necessary for our legitimate interests (and yours do not override those interests), or where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by emailing power@upscontinuity.co.uk.

  • To register you as a new customer or enquirer.
  • To process and deliver a quotation, recommendation or proposal.
  • To manage our relationship with you and provide ongoing service and maintenance support.
  • To respond to your enquiries and provide engineer-led technical advice.
  • To improve our website, products and services.
  • To send you marketing communications (only with your consent).

05Disclosures of your personal data

We may share your personal data with third parties only where necessary, including with Riello UPS (as product manufacturer), our installation and service engineers, payment providers, and IT suppliers who support our website. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

06International transfers

Some of the third parties we work with (for example analytics providers) may process personal data outside the European Economic Area. Where this occurs, we ensure a similar degree of protection is afforded by applying appropriate safeguards such as standard contractual clauses.

07Data security

We have put in place appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access to your personal data is limited to those employees who need to access it to perform their duties.

08Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. When you no longer require us to hold your data, you may request that we erase it.

09Your legal rights

Under certain circumstances, you have rights under data protection law in relation to your personal data:

  • The right to be informed about how we use your data.
  • The right of access to your personal data.
  • The right to rectification if your data is inaccurate or incomplete.
  • The right to erasure of your personal data.
  • The right to restrict processing of your data.
  • The right to data portability.
  • The right to object to processing.
  • Rights in relation to automated decision-making and profiling.

No fee usually required

You will not usually have to pay a fee to exercise your rights. If your request is manifestly unfounded or excessive, we may charge a reasonable fee or refuse to act on the request.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. We will respond to all legitimate requests within one month.